TRI is building a database of all political ads targeting Irish Facebook users ahead of the referendum on the 8th amendment. We are publishing a list of these ads below, so they are open to scrutiny by journalists, fact checkers and anyone wishing to understand the campaigns.  

The database is crowdsourced with the help of voters across Ireland, who have decided to contribute using the WhoTargetsMe plugin. The more people who use the plugin, the better the quality of data we will be able to collect. If you use Facebook on a laptop or desktop, you can help. See  here for more info.

Below is the list of ads that we have captured so far. You can find a downloadable version of the database here.

**NOTE AS OF April 5th: below and linked is the ads seen by approximately 570 users of the WhoTargetsMe plugin  – it is therefore not comprehensive.  Please consider downloading and sharing the tool – see www.whotargets.me **

Want to view the content of these ads in a single page? We have many of them in our Viewer.

A few things to note:

  • Sponsored posts by news organisations containing the themes of the referendum are included in the database in a separate tab, though these may be for commercial purposes. See explanation.
  • The “interest” column is part of the information that was available to the person seeing the ad explaining why they were shown this ad. Specifically, if they were show ads “because you were interested in X”. Because not all ads are targeted by interest, and because Facebook doesn’t share all of this information, this field is not comprehensive.
  • This data is collected by the WhoTargetsMe plugin, and data is filtered to find all ads marked as “IE” for Ireland, and using a list of filter terms to identify ads related to the referendum on the 8th amendment. See www.tref.ie
  • The list of users from whom the current data has been gathered is approximately 570.